Japanese beauty is among the best in the world. The dexterity and diligence of the Japanese people have propelled them to the highest level of beauty techniques in the world.

TOKYO, Japan (pronounced "TOKIO" for those outside of Japan) is also home to a sophisticated lifestyle and fashion that attracts talent from all over the world.

Such beauty technologies and lifestyles create hair designs that make women beautiful one after another. Hair design is always flowing and technology continues to evolve.

Dr. Jr.”s idea to fuse the two is the ”on-site scientific idea." Dr. Jr. will express the best beauty and technology products based on the on-site scientific idea from beauty salons, using the best sense and technology only possible in Japan, centering on TOKYO=tokio. Dr. Jr. will continue to express the best beauty and technology products based on on-site scientific ideas from the beauty salon with the tokio series.